Alkemesta Beauty Bar is owned and operated by hard-working and talented Anayensi Perez. She runs a local beauty bar in Santa Fe, NM focusing on personalized beauty services and products.
This was a complete startup and we love working with serial entrepreneurs. Ana started her career in the restaurant and hospitality industry, working alongside their family restaurant, Adelitas Mexican Restaurant. With limited funds, we needed to make sure every penny worked like a dime.
Built Alkemesta’s website on the Shopify platform because she was planning on introducing a beauty product line to her business. We did a deep dive into her business to figure out her value proposition and how to position her brand. So far, the business went from an idea to an ever growing client base.
FB/IG + Influencer marketing
Operational strategies and tactics
A focus on the customer experience and personalized service
Moving forward, we will be looking at paid digital advertising as well as strategic seasonal campaigns.