Alkemesta Beauty Bar is owned and operated by hard-working and talented Anayensi Perez. She runs a local beauty bar in Santa Fe, NM focusing on personalized beauty services and products.
This was a complete startup and Alinea loves working with serial entrepreneurs. Ana started her career in the restaurant and hospitality industry, working in their family restaurant, Adelitas Mexican Restaurant. With limited start-up funds, we needed to make sure every penny worked like a dime.
We built Alkemesta’s website on the Shopify platform because she was planning on introducing a beauty product line to her business. We did a deep dive White Board Session into her business to identify her value proposition and how to position her brand. So far, the business went from an idea to an ever-growing client base.
Alinea’s education with Alkemesta included:
- How to leverage Facebook, Instagram, and Influencer Marketing
- Created operational strategies and tactics
- Establishing best practices for building her target community
Moving forward, Alinea will be exploring paid digital advertising as well as strategic seasonal campaigns with Alkemesta.
Thank you for all the time and dedication to Alkemesta, as Gary has helped me take my business to the next level. He really took the time to walk me through leveraging social media to build my brand and guided me to grow the marketing for my business. I have no doubt that all the skills I have learned will help me build my brand into a successful business.
Anayensi OlivasOwner + Operator
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