Compumedics Neuroscan is a world-leading developer of research software for neurophysiology, neuroimaging, and neurodiagnostic systems. Neuroscan provides tools to increase understanding and improve treatment of this most complex and least understood system of the human body: the brain.
Alinea assisted in the development of social marketing campaigns as preparation for two major conferences for Compumedics Neuroscan. Compumedics Neuroscan produces medical devices for the research and clinical evaluation of human brain activity. Gary provided marketing assistance for both conferences, which targeted the clinical assessment and treatment of epilepsy.
As a company, they have historically relied on print media such as back covers of professional journals for the appropriate targeted discipline as well as email blasts. Very few people now have access to or read printed journals, as most have switched to digital media. Email blasts have become progressively less effective in many industries and markets.
Thus, their number of “opened” emails in response to a blast has dropped precipitously, to well below a 50% open rate, and even less for the response rate. In essence, some email blasts are more-often-than-not treated as junk mail.
The social marketing campaigns we developed on Facebook specifically targeted medical professionals who used or potentially used Compumedics products. The targeting Alinea crafted went further to the local physical location of the target professionals and their medical institutions. By using this highly selective filtering of a broad audience to a much more relevant and appropriately focused market, we were able to increase traffic to the website in excess of one thousand clicks and vastly increased impressions of the focused ads along with directions to their tradeshow booth.
We were also able to generate well in excess of one thousand views of a short video highlighting our products. Attendance at the tradeshow booth and the value of subsequent product leads increased over 100%. With Gary’s guidance in our strategic advertising, we largely increased the traffic flow to our booth and continued to raise both product and brand awareness in our customer base.
Dr. Curtis PontonVice President + Chief Science Officer
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