Compumedics Neuroscan is a world-leading developer of research software for neurophysiology, neuroimaging, and neurodiagnostic systems. Neuroscan provides tools to increase understanding and improve treatment of this most complex and least understood system of the human body: the brain.
Two major conferences were coming up: American Epilepsy Society (AES) 2018 in New Orleans and American Clinical Neurophysiology Society (ACNS) 2019 ins Las Vegas. Compumedic’s goals were to bring education and brand awareness to the updates of their new software as well as attract potential new attendees and clients to showcase their new hardware they had developed.
As a company, they have historically relied on print media such as back covers of professional journals for the appropriate targeted discipline as well as email blasts. Very few people now have access to or read printed journals, as most have switched to digital media. Email blasts have become progressively less effective in many industries and markets.
Thus, their number of “opened” emails in response to a blast has dropped precipitously, to well below a 50% open rate, and even less for the response rate. In essence, some email blasts are more-often-than-not treated as junk mail.
After extensive market research, we were able to create strategic campaigns to hyper-target attendees of both conferences using both static graphics as well as a 2 short video highlighting some of the key features of their software and new hardware they were showcasing at their booth.
-New product leads measured by scanning attendee’s identification badge when showing up at a conference booth increased by over 100% compared to previous year’s data
Feedback and Experience:
Gary Dinh assisted in the development of social marketing campaigns in advance of two major conferences for our organization, Compumedics Neuroscan. With Gary’s guidance in our strategic advertising, we largely increased the traffic flow to our booth and continued to raise both product and brand awareness in our customer base. We were also able to generate well in excess of one thousand views of a short video highlighting our products. Attendance at the trade show booth and the value of subsequent product leads increased over 100%.