Since 1998, Desert Rose Landscape & Maintenance has been providing landscaping and general ground maintenance services to Santa Fe, New Mexico. Phil Madrid, owner and operator found his passion in his own backyard while tending to his own 24 rose bushes.
His expertise in landscaping and hardscaping is coupled with a Veteran’s commitment to punctuality and professionalism.
Desert Rose provides creative work, both for established projects and for clients who are looking for a new and exciting change to their home.
Competitors were encroaching on his market share and we needed to identify and communicate his value propositions in a modernized way.
The local Santa Fe landscape market was quite fragmented – there were both licensed and non-licensed businesses performing landscaping services. Many of Desert Roses’s competitors did not have any online presence.
-SEO work to get 1st page Google Ranking with relevant keywords
-69.53% email open rates and 15.87% click rates (average of last 18 newsletters) compared to 22.51% and 2.51% industry averages.
-First nomination in 19 years of operation with a 2nd place finish in Best of Santa Fe 2019 and Best of Santa Fe 2020.
-Revenues increase by 33% and net profits by 28% between 2017 to 2018 YTD comparison.
Feedback and Experience:
I had been looking for ways to expand our brand on social media and wasn’t sure how to do it other than creating a website. I asked Gary for help. First, he helped to redesign our website. He also gave recommendations that he felt would help our business grow by using Facebook, Google, and other means of digital advertising. Using keywords, he has helped get our website onto the first page on Google. After one year working with Gary (2017-2018), our business has increased our revenues by 33% and net profits by 28%. He has been professional, easy to work with, and is very effective.