Hersch Wilson is a thirty-year veteran volunteer Firefighter-EMT with the Hondo Fire Department in Santa Fe County, New Mexico. He is also a story-teller, committed to explaining how First Responding can change how we see and experience our own lives. In his “real job” he is a writer, speaker, and consultant. In the past twenty-five years, Hersch has worked extensively with leadership teams from a variety of organizations including Kodak, IBM Japan, Altria, The United States Postal Service, the CIA, Kraft Foods and Baxter Healthcare to name a few. He has co-written three national business best sellers with Larry Wilson, including the awarding winning, “Playing to Win!: Choosing Growth Over Fear in Work and in Life.”
Hersch’s original website was hosted on Weebly and he desired more website customization, which was not supported on the current platform. Alinea assisted with moving content to a new Content Management System (CMS), WordPress, as well as completely redesigning the site using the Genesis Framework.
Alinea navigated the redesign by collaborating with Hersch’s team, which included his agent, an outside consultant, and his graphic designer. The project was completed within budget and within the timeline originally proposed.
Alinea continues to update, maintain, and troubleshoot Hersch’s website.
I worked with Gary on my personal branding website, HerschWilson.com. It was collaborative and fun. Gary knows his stuff, is super easy to work with (a big plus), and very reasonably priced.
Hersch WilsonWriter, speaker, and consultant
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