Challenges:
Hersch Wilson is a thirty-year veteran volunteer Firefighter-EMT with the Hondo Fire Department in Santa Fe County, New Mexico. He is also a story-teller, committed to explaining how First Responding can change how we see and experience our own lives. In his “real job” he is a writer, speaker, and consultant. In the past twenty-five years, Hersch has worked extensively with leadership teams from a variety of organizations including Kodak, IBM Japan, Altria, The United States Postal Service, the CIA, Kraft Foods and Baxter Healthcare to name a few. He has co-written three national business best sellers with Larry Wilson, including the awarding winning, “Playing to Win!: Choosing Growth Over Fear in Work and in Life.”
His latest project, based on thirty years as a volunteer firefighter, is helping individuals and organizations see the world as firefighters do and learn how to thrive through traumatic and stressful times.
Opportunities:
When Hersch approached us, he was getting ready to publish his newest book, “Firefighter Zen: A Field Guide to Thriving in Tough Times” and needed a new website to reflect his personal brand he’s building.
Alinea navigated the redesign by collaborating with Hersch’s team, which included his agent, an outside consultant, and his graphic designer. The project was completed within budget and within the timeline originally proposed.
Solutions:
New Website
Results:
-New, refreshed look to match his branding across all platforms.
Feedback and Experience:
I worked with Gary on my personal branding website, HerschWilson.com. It was collaborative and fun. Gary knows his stuff, is super easy to work with (a big plus) and very reasonably priced.
